My 2 month Summer Internship at Wooplr helped me learn how Product teams function while working with constraints such as market infrastructure and time.
At Wooplr, I was responsible for designing and delivering the Onboarding experience for the mobile application to reduce customer churn.
I had to actively collaborate with Product Managers, Visual Designers, Researchers and front-end Engineers across the team to define the constraints and deliver the final screens.
I was able to take part in several brainstorming sessions with both Design and Product Management helping contribute towards the overall product vision.
During my internship, I designed and prototyped high fidelity iterations of the on-boarding experience.
My iterations were built in Illustrator and prototyped in Adobe XD.
I also had the opportunity to explore motion and animation and design using motion design principles in After Effects.
2. Increasing Customer Engagement
Another interesting role I played in my time at Wooplr was with designing the Experience of some new features that were going to be introduced to increase customer engagement. This was to be done by changing how the company interacted with the users from Discount-driven Marketing to Engagement-driven Marketing.
Discount-driven Marketing is what most E-Commerce players do at the initial stages of their growth. They offer discounts, which are actually from the pocket of the investor, to the customers and grow their audience till a magic number is reached after which the number grows on its own. This is a gamble because the time taken for this number to be reached varies with companies.
Engagement-driven Marketing, on the other hand, is what large companies like Facebook have cracked. They offer features to increase engagement of the user in such a way that the user does not leave the application at all, sometimes even spending long hours on the application not doing anything.
Unfortunately, I can only share and discuss this project for the purpose of a Portfolio Review or an Interview. If you would like to know more about my work at Wooplr, reach me at email@example.com